Nickolette Lenay Personal Brand Development

For our Mid Term, I’ve continued with developing my personal brand.  I’ve created multiple professional accounts, and have begun populating these accounts with my personal information.  I’ve created a new professional logo and business card that I believe truly represent who I am as an individual, as well as a professional designer.

Nickolette Lenay Behance

As graduation nears, I’ve become obsessed with personal brand development.  However, defining oneself can pose as quite a challenge.  For weeks I’ve been contemplating the nature of who I am as a designer, and how I can depict my design ability as well as my personality and individuality as a designer.

Nickolette Lenay Public Facebook Profile

I find myself perpetually drawn to classic vintage aesthics.  The color palates, well thought typographic decisions, and crisp line work speaks volumes to my personal design methodology.

Nickolette Lenay LinkedIn Profile

However, design is more than just the aesthetics of a piece.  Design also emulates emotion.  Successful branding combines composition with passion and emotional sentiment.  I aim to emulate my personal tenacity, innovation, cheerfulness, and independence.

 

Brand Development Step 1: Define it!

This week I worked on gathering information to develop my own personal brand.  Essentially, my brand will outline everything that I, as a designer, represent; my work, my personality, my ability, and my professionalism.   Developing a unique  personal brand is a vital part of being recognized as a distinguished professional in today in the design field.

This week, I’m interested in truly defining myself as a professional.  What are my skills? What am I interested in doing with my skills? Who I am in the design field?  Do I have a defined “style”?  What makes me unique? Why would someone want/need/desire to hire me?

These questions are not easy for anyone to answer. However, in my eyes knowledge is confidence, and confidence will help better your chances in nailing that interview.  You see, truly knowing who you are and what you’re about proves a variety of things:

1. Your’re confident in yourself and your ability.
2. You’re  organized!
3. You’re committed.

So, as graduation day approaches,  the thought of being finished with school is both very exciting and a bit terrifying all at the same time.   I’m ready to be finished with school for a while, but am I ready to take on the world? Am I confident in myself enough to brave that interview?

To be successful I MUST define myself. I must be confident in my brand, my work, myself!

What are my skills?

• Adobe Photoshop: Advanced Proficiency
• Adobe Illustrator: Mid to High Level Proficiency
• Adobe After Effects: Mid Level Proficiency
• Adobe Premier: Mid Level Proficiency
• Adobe Dreamweaver: Mid Level Proficiency
• Apple Logic Pro: Mid Level Proficiency
• Microsoft Word: High Level Proficiency
• Microsoft Excel: Mid to High Level Proficiency
• Final Cut Pro: Mid to High Level Proficiency
• HTML 5: Mid Level Proficiency
• CSS: Mid Level Proficiency
• WordPress Site Development: Mid to High Level Proficiency
• Joomla Site Development: Mid Level Proficiency
• Social Media Management: Mid Level Proficiency

What do I want to do?

• Design Advertisements
• Design Images for the Web
• Design Websites for Businesses/Entrepreneurs
• Design Print Images
• Design Logos/Business Cards/Branding Materials for Companies
• Design T Shirts
• Social Media Marketing
• Design Promotional Material

Do I have a ‘style’ that I want to emulate in my work? A focus?

• Classic
• Vintage
• Retro
• Chic
• Crisp
• Clean
• Simple
• Typeface!
• Classic meets Modern
• Focus on COLOR!

What is unique about me? My personality?

1. Tenacious.
2. Innovative.
3. Independent.
4. Organized.
5. Sunny.
6. Cheerful.
7. Observant.
8. Humble.