Nickolette Lenay Personal Brand Development

For our Mid Term, I’ve continued with developing my personal brand.  I’ve created multiple professional accounts, and have begun populating these accounts with my personal information.  I’ve created a new professional logo and business card that I believe truly represent who I am as an individual, as well as a professional designer.

Nickolette Lenay Behance

As graduation nears, I’ve become obsessed with personal brand development.  However, defining oneself can pose as quite a challenge.  For weeks I’ve been contemplating the nature of who I am as a designer, and how I can depict my design ability as well as my personality and individuality as a designer.

Nickolette Lenay Public Facebook Profile

I find myself perpetually drawn to classic vintage aesthics.  The color palates, well thought typographic decisions, and crisp line work speaks volumes to my personal design methodology.

Nickolette Lenay LinkedIn Profile

However, design is more than just the aesthetics of a piece.  Design also emulates emotion.  Successful branding combines composition with passion and emotional sentiment.  I aim to emulate my personal tenacity, innovation, cheerfulness, and independence.